How did discovering this more generous definition change your mindset when approaching design?
It gives me a lot more freedom to explore. Virgil said that streetwear is dead. Not as a movement, not as a way of designing, but as in even luxury fashion is part of it. Louis Vuitton makes hoodies now. It's an approach. And now, Prep Corp. exists to take this idea further through practice and documentation powered by 3D technology.
And you're working to define its new wave.
I would say this is streetwear’s third wave. The first wave was the skateboarders era (Supreme, Stussy etc.) and the second wave the ‘Donda’ era (Virgil, Kim jones, Ye, Jerry, Don C, S.Ross etc). Now we have the third wave with Web-3, digital advancements, and so on.
How how does that start?
It starts with having a point of view. Virgil wanted to start a conversation with his pieces. There is a seamless language flowing from one project to the other. Everything has modularity. Whether it's academics or self-motivated study, you have to have reverence. Whether people know how much work you've put in, that reverence will always show up.
Looking at your designs, I can see your fascination with how different industries and movements intersect.
And that's streetwear. Virgil's work with Off White started with a Caravaggio painting he printed on hoodies. Caravaggio invented chiaroscuro, a painting style that artists carried on after him. Discovering his art was when Virgil realized you could change the way people look at things with a single creation.
But that one thing has to be completely original.
How you pull all these influences together and say, "this is my work," is where it's at. I work on theories across music, Renaissance and contemporary art, education, fashion... All of these inform my vision. I spend 95% of the time thinking and 5% executing.
How would you describe your design style?
One constant is that everything is very methodical. Very research-based. With every project, I'm intent on exploring something impossible or hard to replicate in physical fashion. Playing with gravity. I think people are skeptical about the space because they don't understand the opportunities available for creators.