You created an NFT inspired by Detroit’s early techno music scene. Where was the concept born from?
My interest in the techno scene and research into its origin came from a need to understand why I craved techno nights so much during Covid. I realized that experiencing the music in the club, moving to the beats, the other bodies’ heat and the lights were all so much more important to my well-being than I thought. So, I looked into its origin to know why this was the case and also because I’m a total noob! I have enjoyed the music for years but didn’t know where it came from, how old it was and how many amazing genres there are.
Oh yeah. That’s always going to be a deep dive! And the result was “New Rêveur.”
Yes, it’s a play on the words “raver” and “rêveur,” which means “dreamer” in French (my mother tongue). This outfit is for all the clubbers who go out to escape reality, close their eyes when the beat is about to drop, and recharge their hope and positivism battery by dancing on the weekend. I want the NFT to be a reminder of these feelings, a way to carry the energy outside the club, and an invitation to keep dancing!
I think a lot of people want to identify themselves with positive movements. In physical fashion, wearers are wearing brands like Telfar and Pangaia with as much pride as they would a Birkin or Chanel tee. How do you think we can better create a movement of like-minded users focused on sustainability to adopt digital fashion?
Whether they’re into sustainability or not, the first step into the digital fashion world is the hardest to make for traditional fashion users. It seems so out there, and it’s still niche. I understand that it can be a little frightening. But once you step in, you quickly realize that you can get the best out of both worlds, the fun, and the creativity, without the impact. I see phygitality as a tool to facilitate that entry into the unlimited digital fashion world. I think having a few physical items as part of a digital collection can be a smooth introduction to this world.