Do you know where your clothes came from?
We do! We work directly with our designers. Their designs straight come from their digital atelier, to us, then direct to you! This means we know the whole supply chain and production process of our designers.
Physical fashion’s modern, globalized business model is based on complex supply chains that are opaque and almost impossible to monitor. It also leads to us undervaluing our clothes because we don’t understand its lifecycle. Before hanging in our wardrobe, the clothes we wear pass through countless hands.
Take a cotton t-shirt: The cotton is picked, ginned, spun, woven, sewn into garments, and shipped to a warehouse and retail stores. It will be sold, worn, washed, repaired, donated, and most often ends its life as untraceable waste.
Does $5 seem like the right price?*
This makes it challenging to establish the extent of a brand’s environmental impact and enables human rights abuse to go undetected. Without transparency, a brand’s emissions, water use, chemical use, material waste and the treatment of their workers are undisclosed.
Many brands, retailers, and companies do not own their manufacturing facilities and instead outsource to less economically developed countries to cut costs and get a greater profit margin. This lack of accountability puts lives and the future of our planet at risk.